While I was visiting Seoul, South Korea last year I spent quite a bit of down time inside one of its many PC Cafe’s playing Overwatch.

While a good chunk of players were also playing OW, the majority were playing another game. PUBG.

Why was this bland looking military shooter so popular I wondered? I tried to gain some insight as I walked past, but I couldn’t figure out why.

When I got back to Australia I downloaded PUBG. I instantly understood its popularity.